1. Evaluate your current website performance
Magento website maintenance should begin with monitoring its performance. By doing so, you can spot any problems that are existing or may arise in the future.
Evaluate your current website performance
Evaluate your current website performance
High-performing websites result in better UX (User Experience), higher engagement rates, and lower bounce rates. Common faults (e.g., slow loading speed, non-working CTA buttons, or large image size) negatively affect your website performance.
There are many diagnostic tools to evaluate your current website performance, such as Google Analytics. Assess different metrics, including traffic levels, traffic sources, and bounce rates, to identify potential trouble spots.
2. Test your website speed
Site speed is essential to any website. It can quickly determine whether a visitor sticks around on your website or not. But it is actually even more important than that.
Search engines, especially Google, place heavy importance on site speed when determining which sites to show at the top of the SERP (search engine results page). You can’t be number one if your website is loading too slow! Speed optimization helps increase SEO (search engine optimization), so it can’t be ignored.
Google PageSpeed Insights is a helpful website speed testing tool, which scores your speed on a scale from 0 to 100. The higher your score, the better your Magento website is performing.
This tool can generate tests for both your desktop and mobile website. You can also see suggestions to improve your website performance, some of which you can implement right away.
3. Assess & optimize security measures
Having sub-par security not only puts your business and user data at risk, but also negatively impacts your SEO ranking. Hence, when it comes to maintaining your Magento website, implementing robust security measures should be a high priority.
Central to this task is updating your software with any essential security patches as soon as they are released. This should apply both to patches for Magento and for any plug-in that you use on your website.
In addition, consider doing the following for better website security:
Add HTTPS & an SSL Certificate
Choose a smart password
Use a secure web host
Record user access and administrative privileges
Have customer logins expire after a specific period of inactivity
Ensure your system notifies users every 3 months of password changes
Read all: 12+ Magento Website Maintenance Tips That You Should Implement Now