No matter how well-optimized and maintained your Magento website is, there’s likely an issue that needs to be addressed.
It can be a technical issue, SEO problem, duplicate content, broken link, slow page speed, or anything else that can prevent your website from gaining the traffic (and conversions) it deserves.
What should you do now?
Running a Magento website audit is the first and foremost step in identifying any existing issues.
This guide will walk through the reasons you need to audit your Magento website, as well as 11 essential steps to implement this process. Let’s dive in!
11 steps to run a complete Magento website audit
Step 1. Set your criteria
Step 2. Get some data with Google Analytics
Step 3. Test your website’s speed
Step 4. Check broken links and 404 errors
Step 5. Test user experience
Step 6. Check your website’s accessibility
Step 7. Audit your content assets
Step 8. Improve your on-page SEO
Step 9. Optimize your website navigation
Step 10. Create recurring website health alerts and monitoring
Step 11. Check your website’s mobile-friendliness
All about article: 11 Essential Steps to Run a Complete Magento Website Audit