The outbreak of advanced technology and the fourth industrial revolution is on the verge of spreading globally. E-commerce, as a result, is a fashionable trend for global market. Among several strategies used to support online enterprises, SEO is significantly received special attention. SEO is a technique to naturally increase the number of traffic to a website. Therefore, if an online merchant can perform SEO well, they can gain more brand recognition; consequently, boost revenues.
However, how to make SEO work effectively is a challenge for many online Magento merchants. There are some tips and techniques that online stores should take into consideration to improve SEO work, escpecially if you are a SEO novice.
1. Use the latest version of the Magento platform
2. Have SEO-friendly URLs
3. Optimize images
4. Prevent duplicate content
5. Generate a sitemap
6. Adjust the Robots.txt file
7. Improve page load speed
8. Conduct keyword and competitor research
9. Capitalize on Google Analytics and Google Search Console
10. Leverage social share integration
11. Build an internal link network
12. Use HTTPs rather than HTTP